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Strategy
Customer Complaints and Increasing Business: How Disney World Hugged This Hater
Hugging your haters isn’t just a nice-to-have aspect of the modern brand. Hugging your haters is what you should be doing if you want your business to succeed.
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Strategy
Rethinking Advocacy: Finding value in unequal customer relationships
Give and take. You scratch my back, I’ll scratch yours. Mutual benefits. A win-win for all.
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Strategy
Status, Spotlight, Sway or Stuff: Are all advocate motivations created equal?
Do you like free stuff? Of course you do. Do you sometimes do things you wouldn’t have on your own for a giveaway? Sure you do.
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Strategy
Practicing The Art Of Authentic Advocacy: Relinquishing the Illusion of Control
I love being a customer advocate marketing manager.
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