The Collective

Insights from every corner of the advocacy globe

Featured Article

What is Customer Advocacy? Transforming Customers into Cheerleaders

Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.

By

Shelley Brewer

All Blog Posts

Strategy

Status, Spotlight, Sway or Stuff: Are all advocate motivations created equal?

Do you like free stuff? Of course you do. Do you sometimes do things you wouldn’t have on your own for a giveaway? Sure you do.

By

Liz Richardson

Strategy

Practicing The Art Of Authentic Advocacy: Relinquishing the Illusion of Control

I love being a customer advocate marketing manager.

By

Liz Richardson