The Collective

Insights from every corner of the advocacy globe

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The Key Ingredients of a Winning Customer Advocacy Strategy

Designing an advocacy program strategy is a lot like creating a memorable meal: it’s all about understanding your customers and creating engaging experiences that excite and delight.

By

Bianca Del Vecchio

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Strategy

Practicing The Art Of Authentic Advocacy: Relinquishing the Illusion of Control

I love being a customer advocate marketing manager.

By

Liz Richardson