The captivate advantage

Captivate’s leadership team have been where you’re at and built their own customer programs from the ground up - and developed many of the best practices seen as standard today along the way. The practice is evolving and Team Captivate is on the leading edge.

Captivate leadership

Co-founder and
Chief Revenue Officer

Liz Richardson

Liz is an award-winning customer marketer and advocacy executive known for her innovative work in customer engagement methodology.

She is responsible for building the services team ground up for advocacy platform provider, Influitive, and served most recently as their VP of Customer Advocacy. She continues to generate best practices and education in the advocacy and engagement field.

Co-founder and
chief Customer Officer

Deena Zenyk

Deena is a true pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She co-authored The Messenger is the Message - with Influitive and Eloqua founder Mark Organ.

Formerly the Head of the Center of Excellence at Influitive, Deena has consulted with 100+ B2B organizations as a true thought-leader in her field.

Captivate Experts

Elisia Carr

Marketing Manager

Elisia Carr

Marketing Manager

Meet Elisia, marketing maven to the stars–well, at least to us. Graphic design queen and go-to for all things creative, Elisia supports growth and revenue, one marketing feat at a time. When she isn’t creating, she’s usually watching the latest Netflix binge, traveling, or spending time with her family. But she is definitely NOT working out.

Bianca Del Vecchio

Sr. Customer Advocacy Consultant

Bianca Del Vecchio

Sr. Customer Advocacy Consultant

If it’s expertise and energy you’re looking for, look no further than Bianca! A Top100 CMA Strategist, Bianca brings her passion and dedication to each and every client interaction—she won't rest until her client's advocacy programs are the best they can be. When she’s not working (or stopping her cat Zuzu from pushing things off shelves), Bianca finds joy in exploring used bookshops, curating her collection of mugs, and practicing pointed pen calligraphy.

Kiely Hajjar

CAP Consultant

Kiely Hajjar

CAP Consultant

Kiely is a passionate CMA pro, with years of experience running, launching, and revamping customer programs. As a Top100 CMA Strategist and conference speaker, she loves to share both strategic and tactical tips for running programs. When she isn’t helping clients achieve their goals, you can find Kiely training with her dog Riu, volunteering with a local dog rescue, or watching/listening to true crime while sipping some tea.

Angela Higgins

CAP Consultant

Angela Higgins

CAP Consultant

An experienced B2B marketer, Angela has 10 years experience in executing and managing customer marketing and advocacy functions for SaaS organizations. Her specialties include advocacy community/membership programs, executive programs, peer review programs, reference management, user groups and customer events.

Tiffany Keel

CAP Consultant

Tiffany Keel

CAP Consultant

With over 10 years of marketing experience across notable companies like ClickUp, ON24, and Nextiva, Tiffany is an expert in fueling go-to-market strategies through the voice of the customer. Her passion is helping fast-growing companies jump-start their advocacy playbooks and customer engagement programs with limited resources.