In a field that’s always evolving, the CAP Awards are here for one thing: to spotlight the trailblazers, big thinkers, and go-getters who are raising the bar in customer marketing and advocacy.
Emphasizing strategy and results above all else, the CAP Awards level the playing field.
Forget the glitz, the big budgets, or flashy tech. What matters is smart strategy, creative thinking, and results that speak for themselves. Whether you're a solo superstar or part of a crew, the CAP Awards are your chance to stand out.
No hidden agendas. No shoe-ins. No limitations. Just authentic recognition for those who are passionate about putting customers at the heart of everything they do.
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Christina designs empathy-driven customer journeys and thriving brand communities. Her expertise has been featured in HubSpot Academy, Adweek, Forbes, and more, and she has spoken at major events including INBOUND and Digital Summit. Her upcoming book, Transforming Customer–Brand Relationships, will be published in September 2025.
Hired as UserEvidence's first marketer, Mark built their entire marketing function from the ground up after helping scale Metadata from $2.5M to $15M ARR. Over the past 13 years, Mark has intentionally worked across nearly every marketing function (demand gen, product marketing, brand, marketing ops) at high-growth startups like Fast Radius, Uptake, and Symbiont Group.
Derek has spent 15 years building community. He scaled Startup Grind to 500 chapters across 125 countries, hosted 20,000 events, and raised $60 M to power Bevy for brands like Salesforce and Google.
As the SVP of Customer Experience at WalkMe, Brittany crafts unforgettable, innovation-fueled experiences and vibrant customer communities, inspiring loyalty while connecting with fellow CX leaders who share her mission.
Amy brings nearly two decades of demand and customer-advocacy expertise. She previously led marketing at Blackbaud, Eloqua and agency Bulldog Solutions after starting her career in journalism. A University of Pennsylvania alum, she now calls Austin home.
Christine oversees global product and marketing strategy, drawing on 25+ years of tech commercialization at Benevity, SMART Technologies and more. Named one of Canada’s Best Executives by The Globe and Mail in 2023, she mentors the next generation of leaders.
A data-driven strategist and lifelong hockey fan, Bo turns B2B tech companies into revenue powerhouses. She leads demand gen, brand and product marketing, applies multimillion-dollar budgets and builds engines that out-skate the competition.
With 13+ years in B2B marketing, Nick blends demand gen, influencer strategy and creator-led content to drive real pipeline. He’s advised 35+ brands, spoken at 75+ events, hosts the GTM News Desk podcast and authored B2B Influencer Marketing.
In a world where industry awards have become about as credible as a high school popularity contest by catering to big logos, large spenders, chummy favorites or disgruntled customers, the CAP Awards are the first 100% advocacy-focused awards and are refreshingly focused on outcomes with objectivity. The CAP Awards seek to elevate practitioners who are doing excellent work in the field of customer advocacy, regardless of how big their budget is, how active they are on the speaker circuit or how much money they are spending on snazzy customer engagement technology. These awards celebrate anyone doing the most innovative work in the field of customer advocacy, without all the politics. We aim to put a spotlight on the quiet excellence being done every day in the field of advocacy.
All our judges have been chosen based on their passion and experience in the field of customer advocacy and their active contributions in the advocacy community. All judges are aligned to our mission of an authentic awards program, where winners are selected based on outcomes and innovation. Judges are coached on our program values and we encourage judges to recuse themselves from certain categories if they will not be able to remain impartial or have an extraordinary relationship with any final applicant.
We want to pull back any curtain on the mysteries of how award recipients are chosen. No secrets here. From the initial applicants, the Captivate Collective team will complete an initial round of judging based on three criteria: 1) outcomes achieved, 2) the quality of the materials presented and 3) a category-specific criteria. Our qualified judges will then score the top finalists (those who scored a 4 or greater in initial judging) in each category to determine category winners.
Yes, for our individual awards (The Advocacy Mindset & Advocate of the Year), we’d love to hear about your teammates or peers who are doing amazing work in the space. However, you must be able to include supporting data and commentary to ensure you submit a complete application.
Definitely. If you or your program qualify for multiple categories, don't hold yourself back!
