Advocacy Platform
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Is your Influitive or Base advocacy program all it can be?

Have you inherited an advocacy program from a previous administrator or are you looking for advice on how to take a long-standing customer program to the next level?

Advocacy platforms are a substantial investment, and many organizations are struggling to get the return on investment they should be.

Captivate brings a depth of expertise in Influitive, Base and other AdvoStack platforms that enables unbiased exploration and accurate articulation of the overall health and value of your program.

From quick wins to areas of longer-term opportunity, we’ll help you focus program optimization efforts to maximize your platform ROI.

Customer collaboration for maximum engagement

A 1-hour Captivate-facilitated workshop with your core customer advocacy team to explore your current program strategy, performance goals and blockers.

What’s included: 

  • Review of your program goals
  • Discussion about the program's history
  • Review of program integrations
  • Walkthrough of membership criteria and recruitment

Deep-dive discovery and ideation

The Captivate team will take on a substantial review of your existing Influitive or Base instance to surface areas of opportunity to maximize your return on investment over the next 1, 3, 6, & 12 months.

What’s included:

  • Deep-dive into your program's reporting
  • Review of the overall advocate experience
  • Analysis of your program's results and focus compared to goals
  • Review of your Influitive or Base contract compared to product

Program architecture and strategy

Delivery of a comprehensive reporting and analysis asset containing key findings and expert recommendations that detail practical and actionable ways to drive more value with your advocacy program.

What’s included:

  • Program analysis, including metrics, trends and key insights
  • Identification of quick wins for immediate optimization
  • Suggestions for long-term program plays to increase program value