Captivating Content

Keep track of our conversations and conferences.

Podcasts

Talkin CRM with Deena Zenyk and Liz Richardson on Customer Advocacy 2.0 for 2021

Megan and I discuss the next generation of Customer Advocacy Programs: "Advocacy 2.0" with Deena Zenyk and Liz Richardson of the Captivate Collective.
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Podcasts

What B2B Marketers Can Learn From B2C Loyalty Programs with Liz Richardson

Liz spent over five years at Influitive, leading areas like client services, customer success and customer experience.
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Webinars

3 Rules for Choosing the Right Customer Advocacy Platform

Learn how to choose the right platforms and tools for your B2B customer engagement or advocacy program using strategy as your foundation.
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Captivate Conversations

Giving Customers a Seat at the Table

The Captivate Duo and our guest, Jennifer Susinski, Customer Marketing and Advocacy Manager at HPE, chat for 5-minutes on "The best way to give customers a seat at the table."
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Captivate Conversations

Engaging the C-Suite for advocacy

A five minute conversation on the best ways to activate C-level customers to advocate for your organization, featuring Dana Alvarenga from SlapFive.
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Captivate Conversations

What Achievements Had the Most Impact on Your Customer Advocacy Career?

Join us for the fun, familiar discussion as we pull back the curtain on impactful achievements that helped propel our careers forward in the customer advocacy and engagement space.
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Captivate Conversations

Should B2B Customer Advocacy Focus on Individuals or Logos?

Individuals or logos? What are you pursing as a customer marketing and advocacy professional? Nick Venturella from Ceridian weighs in with the Captivate Collective team.
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Captivate Conversations

Customer Testimonial Mistakes

What are the biggest mistakes organizations make when it comes to capturing and leveraging customer testimonials? A brief discussion with the Captivate team and Sam Shepler, CEO of Testimonial Hero.
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Captivate Conversations

The far reaching benefits of the advocacy mindset

In this Captivate Conversation, we chat with Amy Rosenberg, Sr. Manager of Field Marketing at MongoDB on how advocacy experience and advocacy mindset can have benefits across the organization.
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Captivate Conversations

Approaching customer advocacy as more than a platform

Captivate chats with Tim Newborn, Marketing Programs Manager at Blackbaud on the importance of understand your customer advocacy strategies beyond any given platform.
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Captivate Conversations

Measuring program effectiveness and ROI

Captivate chats with Luis Gonzalez, Manager of Strategic Customer Marketing and Advocacy at Alteryx on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.
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Captivate Conversations

Lessons from PR to make you a better customer marketer

Captivate chats with Jenni Adair, Director of Customer Engagement and Advocacy at Cohesity on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.
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Captivate Conversations

What does Advocacy 2.0 Software Look Like?

In this two-part Captivate Conversation, Gal Biran, CEO and Founder of Crowdvocate discusses the difference between 1.0 and 2.0 advocacy strategy and solutions with the Captivate team.
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Captivate Conversations

How to get started with a software-enabled advocacy strategy?

Captivate chats with Gal Biran, Co-Founder of Advocacy platform Crowdvocate on the importance of synchronizing strategy with software.
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Captivate Conversations

How to Launch a Successful Customer Awards Program

Captivate chats with Thalita Carrico, Learning Engagement Manager, Customer Enablement at Alteryx on her top 6 tips for launching a successful customer awards program.
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Captivate Conversations

What are the main drivers of TRUE customer advocacy?

Captivate chats with Amon Kiplagat, Founder of Hyve, an all in one customer advocacy marketing software platform helping B2B SaaS companies turn their customers into empowered advocates that spread positive word of mouth to drive revenue growth and customer retention.
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Webinars

“Hey Look! That’s Me!” Creating share-worthy customer stories

In this fast-paced, practical webinar, customer advocacy experts Deena Zenyk and Liz Richardson of Captivate Collective are joined by content master Emily Amos, founder of Uplift Content.
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Webinars

Customer Advocacy Vendor Speed Dating (July 2021)

Ready to meet your Customer Advocacy Software Soulmate? Tune in to the recording of Captivate's Customer Advocacy Vendor Speed Dating event.
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Podcasts

Sales Synergistics Podcast with Captivate Co-Founders

Captivate Collective's joint venture is more than an advocate strategy consultancy; it’s a meeting place for like-minded marketers.
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