AI + VOC = The New Formula for User-Generated Content
Capturing authentic voice of customers and producing customer-led content via the power of AI in record speed is about to change the game. Tune in for an engaging discussion that will challenge your perspectives and show you the possibilities of harnessing AI to reshape how we capture customer voice and produce user-generated content.
How do you take your customer review strategy from blasé to brilliant?
Cassie Snead, Sr. Manager of Global Customer Marketing at Reputation, is not one to settle for status quo - ever. In this Talk Advocacy to Me episode, Cassie will share different strategies she’s used to keep her customers reviewing, analyze the feedback to provide value internally, and continue improving the process. She’ll even discuss how she created a national day dedicated to generating reviews!
How should I be leveraging AI in my customer marketing role?
It’s the era of AI and everyone is thinking: “Oh crap. What should I be doing to stay on top of my game?” Even customer marketers. Callie walks us through her view of AI in relation to customer marketing and advocacy and the success she’s seen leveraging AI in her customer-focused role.
Why is education and enablement fundamental to a successful customer advocacy strategy?
We’re tapping into the first-hand experience of Kristen Auguste, Senior Manager, Customer Advocacy Strategy at Siemens. Drawing on her experience managing advocacy across small and large organizations, Kristen will share why ongoing education and enablement can be a make-it or break-it for anyone building a customer advocacy portfolio.
How do you turn your advocacy practice into a cross-functional powerhouse?
Join us as we speak with Evan Jacobs, Head of Customer and Partner Marketing at Chainalysis and winner of the 2023 Advocacy Mindset CAP Award, as he shares highlights and learnings from his experience building cross-functional alignment during his CMA career. We discuss why it's difficult to build cross-functional collaboration around customer advocacy initiatives, ways to accelerate your internal partnerships and how to use the singular goal of building advocacy to build a cross-functional powerhouse.
As B2B customer collaboration programs are being added by the day, customer marketers need to get a whole lot more savvy about competing for customer attention. We chat with brand expert and COO of creative marketing agency Mad Genius, Ryan Farmer, to discuss how savvy customer marketers should be building intentional advocacy brands to increase program clarity and stand out in an increasingly crowded customer programs landscape.
Ever wondered what it’d be like to be an influencer? Ever stop to think that maybe you already are? As customer marketers and advocacy program managers, so much of what we do impacts revenue. It’s time to move beyond the traditional funnel model, focused on lead generation and sales, and instead adopt a customer-led approach that focuses on creating a positive customer experience that will lead to repeat business and referrals. It’s time to be a revenue influencer!
What current trends do you need to be aware of with customer stories?
Crafting impactful success stories isn’t easy, and it’s a high-value customer advocacy outcome that is rapidly evolving with new tools and trends. We chat with Emily Amos from Uplift Content Inc. and explore the dynamic world of B2B customer storytelling so you can stay ahead of the curve with the latest insights and strategies to elevate your brand’s content game. 💫
Nick Bennett, Creator and Co-Founder of ClubPF and Host of The Anonymous Marketer, is ready to get real about why we suck at advocating for ourselves. Recently laid off himself, he’s been through the bruising but has come out the other side more confident in his professional value and with insight to share on being your best self while doing what you love.
What's the impact of a unified customer advocacy brand?
Cisco’s Jessica Highsmith, Head of Global Advocacy Communications & Amplification (and Italian culinary food blogger �) has been there, done that. In this TATM conversation, we discuss how to align customer advocacy programs, increase the impact of your advocacy brand and best practices for creating a better experience for customers and collaborators.
On this episode of Talk Advocacy to Me, we're joined by Carrie Wadlington, guru GTM Advisor, to discuss what startup CMOs are honed in on today, how marketing priorities are evolving, and how customer marketing and advocacy professionals need to align their efforts and outcomes to leadership focus.
How do you scale your advocacy portfolio for enterprise organizations?
Scaling your programs can be a challenge. We're chatting with Robert Solby, Customer Marketing Manager at Adobe, about building cross-functional alignment and how that aids in scaling. He even shares insights on how they do this at Adobe.
On this episode of Talk Advocacy to Me, we're joined by Jenni Adair, Head of Customer Advocacy at Commvault, as she shares her own layoff experiences and offers some insight and next steps for you.
How do you engage c-suite and marquee customers to advocate?
Aly McGue, Director of Customer Marketing at Amplitude, is THE person to talk to when it comes to engaging your c-suite and customers to advocate for your brand. She shares her secret sauce on how you can do just that.
5 Tips for Launching an Influitive Advocacy Program
Thinking about launching an Influitive advocacy program? Huw Wigley, Post-Sales Marketing Manager at SUSE, will share his tips for launching your own Influitive advocacy program.
In this webinar, we talk with special guest Leslie Barrett, Director of Customer Marketing & Advocacy at Sendoso, about the movement of the advocacy practice from activity to impact and how you can show the real value of advocacy and it's impact in the organization.
Prioritizing Your Advocacy Efforts to Ensure Short- and Long-Term Impact
Our own Bianca Del Vecchio chats with Daniel Palay, Customer & Community Marketing Team Lead at Grafana Labs, about how to prioritize your team's efforts for short-term and long-term impact.
The importance of VOC in your customer and market research
Deena Zenyk and Liz Richardson discuss how you should incorporate the Voice of the Customer into your customer and market research, and why such a technique is so important for customer-centric marketing and developing a strong customer advocacy relationship.
Deena, Liz, and host Will Fraser (CEO of SaaSquatch) share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy. Hint: It’s about unlocking advocacy for your entire customer base!
Be Your Own Best Advocate: Landing Your Next CMA Role
A job search discussion uniquely catered to customer marketers. We talk with Andrew Sevillia, Director of Customer Advocacy at Vendr, about getting you to your desired role, faster. He also shares some practical tips from his own personal journey.
How to Get 45K CMA Followers Through Knowledge Sharing
Building your personal brand is where it's at these days. We be chat with Christina Garnett, Senior Marketing Manager at HubSpot, on how she has built her own profile and substantial social following through knowledge sharing!
We take a deep-dive into building out-of-this-world Influitive campaigns and cover 6 mission-critical steps for creating and launching highly engaging and entertaining campaigns that your customers will be over the moon for.
Beyond 5 Stars: Obtaining and Leveraging Customer Reviews
In this ebook you'll find fresh ideas that are both practical and actionable to keep the reviews flowing and maximize the potential of every customer review interaction.
How do we transform a customer program into customer momentum? In this webinar, we talk with Popular Demand founder and seasoned CMO, Kevin Miller, to discuss how to activate your existing advocates to develop a customer cultural brand that has the potential to grow beyond the confines of your company.
Building Trust and Connection Through Customer Stories
In our chat with Sam Shepler, we talk about building a successful customer advocacy program, the shift in marketing and sales, and how you can be at the forefront of current customer advocacy practices.
An effective customer review strategy is powered by relevance and collaboration, not last-minute review wrangling tactics. Find best practices to support you in diversifying your approach in this ebook.
In this fast-paced, practical webinar, customer advocacy experts Deena Zenyk and Liz Richardson of Captivate Collective are joined by content master Emily Amos, founder of Uplift Content.
What are the main drivers of TRUE customer advocacy?
Captivate chats with Amon Kiplagat, Founder of Hyve, an all in one customer advocacy marketing software platform helping B2B SaaS companies turn their customers into empowered advocates that spread positive word of mouth to drive revenue growth and customer retention.
How to Launch a Successful Customer Awards Program
Captivate chats with Thalita Carrico, Learning Engagement Manager, Customer Enablement at Alteryx on her top 6 tips for launching a successful customer awards program.
In this two-part Captivate Conversation, Gal Biran, CEO and Founder of Crowdvocate discusses the difference between 1.0 and 2.0 advocacy strategy and solutions with the Captivate team.
Lessons from PR to make you a better customer marketer
Captivate chats with Jenni Adair, Director of Customer Engagement and Advocacy at Cohesity on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.
Captivate chats with Luis Gonzalez, Manager of Strategic Customer Marketing and Advocacy at Alteryx on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.
Approaching customer advocacy as more than a platform
Captivate chats with Tim Newborn, Marketing Programs Manager at Blackbaud on the importance of understand your customer advocacy strategies beyond any given platform.
In this Captivate Conversation, we chat with Amy Rosenberg, Sr. Manager of Field Marketing at MongoDB on how advocacy experience and advocacy mindset can have benefits across the organization.
What are the biggest mistakes organizations make when it comes to capturing and leveraging customer testimonials? A brief discussion with the Captivate team and Sam Shepler, CEO of Testimonial Hero.
Should B2B Customer Advocacy Focus on Individuals or Logos?
Individuals or logos? What are you pursing as a customer marketing and advocacy professional? Nick Venturella from Ceridian weighs in with the Captivate Collective team.
What Achievements Had the Most Impact on Your Customer Advocacy Career?
Join us for the fun, familiar discussion as we pull back the curtain on impactful achievements that helped propel our careers forward in the customer advocacy and engagement space.
The Captivate Duo and our guest, Jennifer Susinski, Customer Marketing and Advocacy Manager at HPE, chat for 5-minutes on "The best way to give customers a seat at the table."
