Captivating Content

In this ebook you'll find fresh ideas that are both practical and actionable to keep the reviews flowing and maximize the potential of every customer review interaction.

How do we transform a customer program into customer momentum? In this webinar, we talk with Popular Demand founder and seasoned CMO, Kevin Miller, to discuss how to activate your existing advocates to develop a customer cultural brand that has the potential to grow beyond the confines of your company.

Deena reflects on the evolution of advocacy over the past 15 years and the emergence of "Advocacy 2.0".

An effective customer review strategy is powered by relevance and collaboration, not last-minute review wrangling tactics. Find best practices to support you in diversifying your approach in this ebook.

In our chat with Sam Shepler, we talk about building a successful customer advocacy program, the shift in marketing and sales, and how you can be at the forefront of current customer advocacy practices.

Megan and I discuss the next generation of Customer Advocacy Programs: "Advocacy 2.0" with Deena Zenyk and Liz Richardson of the Captivate Collective.

Liz spent over five years at Influitive, leading areas like client services, customer success and customer experience.

Learn how to choose the right platforms and tools for your B2B customer engagement or advocacy program using strategy as your foundation.

The Captivate Duo and our guest, Jennifer Susinski, Customer Marketing and Advocacy Manager at HPE, chat for 5-minutes on "The best way to give customers a seat at the table."

A five minute conversation on the best ways to activate C-level customers to advocate for your organization, featuring Dana Alvarenga from SlapFive.

Join us for the fun, familiar discussion as we pull back the curtain on impactful achievements that helped propel our careers forward in the customer advocacy and engagement space.

Individuals or logos? What are you pursing as a customer marketing and advocacy professional? Nick Venturella from Ceridian weighs in with the Captivate Collective team.

What are the biggest mistakes organizations make when it comes to capturing and leveraging customer testimonials? A brief discussion with the Captivate team and Sam Shepler, CEO of Testimonial Hero.

In this Captivate Conversation, we chat with Amy Rosenberg, Sr. Manager of Field Marketing at MongoDB on how advocacy experience and advocacy mindset can have benefits across the organization.

Captivate chats with Tim Newborn, Marketing Programs Manager at Blackbaud on the importance of understand your customer advocacy strategies beyond any given platform.

Captivate chats with Luis Gonzalez, Manager of Strategic Customer Marketing and Advocacy at Alteryx on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.

Captivate chats with Jenni Adair, Director of Customer Engagement and Advocacy at Cohesity on what lessons she has learned from PR that have helped her succeed in the customer marketing practice.

In this two-part Captivate Conversation, Gal Biran, CEO and Founder of Crowdvocate discusses the difference between 1.0 and 2.0 advocacy strategy and solutions with the Captivate team.

Captivate chats with Gal Biran, Co-Founder of Advocacy platform Crowdvocate on the importance of synchronizing strategy with software.

Captivate chats with Thalita Carrico, Learning Engagement Manager, Customer Enablement at Alteryx on her top 6 tips for launching a successful customer awards program.

Captivate chats with Amon Kiplagat, Founder of Hyve, an all in one customer advocacy marketing software platform helping B2B SaaS companies turn their customers into empowered advocates that spread positive word of mouth to drive revenue growth and customer retention.

In this fast-paced, practical webinar, customer advocacy experts Deena Zenyk and Liz Richardson of Captivate Collective are joined by content master Emily Amos, founder of Uplift Content.

Ready to meet your Customer Advocacy Software Soulmate? Tune in to the recording of Captivate's Customer Advocacy Vendor Speed Dating event.

Captivate Collective's joint venture is more than an advocate strategy consultancy; it’s a meeting place for like-minded marketers.