The Collective

This is a very strange time indeed for customer advocacy. If nothing else, the current events are a reminder that advocates hold the keys the kingdom. The question now is: Will they stay or will they go?

Read some of our conversation with brand expert and COO of creative marketing agency Mad Genius, Ryan Farmer, on how savvy customer marketers should be building intentional advocacy brands.

“In today's rapidly changing global economy, many industries are experiencing more frequent and profound transformations than in the past, driven by advances in digital technology, globalization, and changing societal trends.” ~ ChatGPT 

Customer stories are a powerful marketing tool that can help you increase sales, generate leads, and build trust with potential customers.

I love a good TV series. Sometimes, I even get some good (and unexpected) nuggets of wisdom from my favorite characters that really hit home for me. It happened to me this past week while catching up on one my favorite shows right now, The Bear.

Meet our 2023 CAP Award finalists and learn who won!

Wondering what it’s like to work with an agency? Learn why working with Captivate Collective will level up your customer advocacy game.

We get it. There are a lot of things to balance when it comes to managing your customer advocacy program—or, programs (we see you, portfolio managers). But without this one critical piece of the puzzle, your efforts will only take you so far: alignment.

What’s in a customer program name? Would that which we call an advocacy program by any other name smell as sweet?