Beginner's Guide to Customer Advocacy Essentials

New to customer advocacy? We created the beginner's guide for you.

Whether you're a marketing leader, community manager, customer success pro, or customer marketing team-of-one seeking to harness the power of customer voices, this ebook is designed to provide you with the knowledge and tools you need to succeed. Don't miss the opportunity to transform your customers into your most powerful asset.

What you'll learn with the Beginner's Guide to Customer Advocacy Essentials:

Boost customer retention and accelerate deal cycles by embedding advocacy into every customer interaction.

Dive into the Captivate DNA Framework for Customer Advocacy that has reshaped how businesses engage with their customers.

Find actionable strategies that show how to implement the principles of customer advocacy in your businesses.

Discover how to build lasting customer relationships that go beyond transactions to personal and genuine engagement.

Learn how turning happy customers into vocal advocates can accelerate your company's growth.

what's inside

Inside the Beginner's Guide to Customer Advocacy Essentials, explore our proven 4-part DNA framework and discover 42 pages of actionable strategies for customer advocacy.

Master the four-part DNA framework

Discover > Nurture > Activate > Iterate is a proven framework for sustained growth in business and enterprise organizations. From exploring customer potential to activating enthusiastic advocates.

Discover the psychology of advocacy

Increase program success by understanding what drives behavior in advocacy and how to foster long term business growth and brand awareness by embracing an advocacy mindset.

Define customer advocacy

The customer advocacy practice is filled with acronyms and terminology. We clear it up with concise definitions for the most common industry terms.

the power of moments that matter

Don’t leave advocacy to chance. Real bonds foster true advocacy and those connections are strengthened through personal touch that sees the individual.