The Collective

Brands are constantly vying for our trust and attention. But it’s the ones that offer lasting and memorable experiences that truly “captivate” our attention. And advocate engagement campaigns are no exception.

Learn how to identify, engage, and empower your most loyal customers—your superfans—to become powerful brand advocates, along with practical strategies to turn enthusiasm into lasting advocacy that drives real business results.

Discover best practices for a successful Influitive migration, with expert tips to streamline transitions, boost engagement, and retain customer trust.

The importance of generating and measuring business impact with customer advocacy.

Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.

Designing an advocacy program strategy is a lot like creating a memorable meal: it’s all about understanding your customers and creating engaging experiences that excite and delight.

In the arena of customer advocacy, where brands are constantly competing for attention and loyalty, figuring out how to turn customers into passionate supporters is quite the accomplishment and Lenovo has started to crack the code.

Embracing the advocacy mindset means going beyond traditional customer service, prioritizing the customer’s voice in every business decision, anticipating their needs proactively, and championing their goals to build long-term loyalty and trust.

Any customer marketer knows the importance of engaging with customers at the right moments throughout their journey, ensuring they have a positive experience with your product.