If you’re a customer advocacy or customer marketing professional wondering how to take your programs — and your career — to the next level, you’re probably asking: “How can I prove the ROI of my advocacy programs, strengthen operational execution, and get my manager to support my professional growth?”
Now, you just need the green light from leadership, and we’ve got you covered. Below is a plug-and-play email template you can personalize and send to your boss.
Copy-and-Send Email Template
Subject: Request to attend CAP Certification Series, Dec 10–12
Hi [Manager’s Name],
I’d like to attend the CAP Certification: Customer Advocacy in Practice Series this December (Dec 10–12). The program is virtual and live, so I can fully participate from my desk, and it’s designed for advocacy professionals who want to strengthen how we run and scale programs, and demonstrate their impact.
Here’s why I think it’s worth the investment:
1. Build a framework to drive business impact
The ROI module focuses on creating a framework that measures the effectiveness of advocacy programs and links them directly to business outcomes. This will help us identify which programs deliver the most value, prioritize investments, and make data-driven decisions about where to focus resources.
2. Strengthen execution for scalable results
The Program Execution module dives into planning, resourcing, and technology alignment, helping ensure our programs run efficiently and consistently. This means we can scale successful initiatives, reduce wasted effort, and improve overall program performance across the organization.
3. Practical takeaways I can apply immediately
The sessions are interactive and led by industry experts with 30+ years of combined experience building and scaling real advocacy programs. This isn’t theory — it’s practitioner-led learning designed for people in the field.
Unlike other certifications, CAP focuses on actionable frameworks and proven templates you can start using right away.
4. Growth for me and the team
The certification will strengthen my skills in ways that directly support our team’s goals. I can share what I learn with the team, helping us run more effective programs and better demonstrate the value of advocacy across the organization.
You can find more details here: [CAP Certification link].
Thanks for considering this opportunity. I truly believe it will help me contribute more effectively and make our advocacy programs even stronger.
Best,
[Your Name]
Getting approval for CAP Certification doesn’t have to be complicated. With this email template, you’re not just asking for training—you’re proposing a strategic investment in your skills, your team’s capability, and your company’s advocacy success.