Finding your perfect advostack

Badass CMA resources for evaluating and selecting your advocacy technology and service partners. You're welcome.

vendor video overviews

Our Vendor Showcase offers short, 10-minute demos from over 20 CMA vendors so you get the gist of what each one offers before getting stuck on a dozen prospect lists. Great info, zero pressure. 

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showcase

2025 vendor lookbook

The easiest way to browse top software and service providers in the space by category. Inside you’ll find snapshots of CMA vendors along with screenshots and links to more information if you want to dive in further.

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software selection scorecard

Add method to the madness. Use Captivate’s vendor selection scorecard to track your top software contenders and prioritize the features that really matter. It’s not just a spreadsheet. It’s an awesome spreadsheet.

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2025 Tech Landscape Report

Customer marketing has changed. The new 2025 Customer Marketing Tech Landscape Report from UserEvidence + Captivate Collective isn't filled with buzzwords and fluff—just real talk from over 200 customer marketers about what's working, what's not, and what needs to change.

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advocacy technology...we're kind of good at that

Helping dozens of B2B organizations build their advocacy program portfolio strategies means we make it a point to stay on top of best practices for utilizing top customer marketing technology. So we partner with some of the best names out there! 

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tech partners

don't miss the most unique cma event of the year

Who invites top vendors to speed date an audience of customer marketing and advocacy professionals? We do. 

Our annual Advocacy Vendor Speed Dating event is repeatedly the most unique and informative CMA software and services event of the year. This is the event to get updated looks at veterans in the space and first peeks at up-and-coming players. Be sure to follow us on LinkedIn to stay informed.

Want to attend our 2026 event? Be notified when registration opens.

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Are you a vendor who wants to strut your stuff at our 2026 Speed Dating event?

Let's do it