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Strategy
The Email That’ll Get Your Boss to Say “Yes” to CAP Certification
Take your career to the next level, by proving the ROI of advocacy programs, strengthen operational execution, and get manager support for professional growth.
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Strategy
From Recruits to Brand Champs: The Power of Advocacy Program Branding
Discover the essential elements of a successful advocacy brand and how they foster loyalty and growth. You'll also find a worksheet template to conduct your own brand audit.
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Best Practices
Engagement Campaigns That Stick: Proven Ways to Create Memorable Experiences That Drive Results
Brands are constantly vying for our trust and attention. But it’s the ones that offer lasting and memorable experiences that truly “captivate” our attention. And advocate engagement campaigns are no exception.
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Strategy
From Superfans to Advocates: How to Find and Nurture Your Brand's Biggest Supporters
Learn how to identify, engage, and empower your most loyal customers—your superfans—to become powerful brand advocates, along with practical strategies to turn enthusiasm into lasting advocacy that drives real business results.
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Best Practices
Influitive Migration: Best Practices for a Smooth Transition
Discover best practices for a successful Influitive migration, with expert tips to streamline transitions, boost engagement, and retain customer trust.
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Best Practices
Measuring Advocacy Success: How Customer-Led Marketing Efforts Benefit the Bottom Line
The importance of generating and measuring business impact with customer advocacy.
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Best Practices
What is Customer Advocacy? Transforming Customers into Cheerleaders
Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.
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Strategy
The Key Ingredients of a Winning Customer Advocacy Strategy
Designing an advocacy program strategy is a lot like creating a memorable meal: it’s all about understanding your customers and creating engaging experiences that excite and delight.
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Strategy
Building an Award-Winning Advocacy Portfolio: An Inside Look at Lenovo
In the arena of customer advocacy, where brands are constantly competing for attention and loyalty, figuring out how to turn customers into passionate supporters is quite the accomplishment and Lenovo has started to crack the code.
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