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Best Practices
The Importance of Generating and Measuring Business Impact with Customer Advocacy
As a business, having customers that actively advocate for your brand can be incredibly valuable. Not only do they help to promote your products and services, but they can also act as a trusted source of information and feedback for potential customers.
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Best Practices
Inside Cisco Insider: An Exceptional Advocacy Practice In Action
There are only a handful of organizations with advocacy programs that have achieved broad-scale brand recognition outside of their own customer base or industry. Cisco is one of them.
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Best Practices
CSMs: Your New Best Friends
How to Develop Mutually Beneficial Relationships to Achieve Your Desired Outcomes
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Strategy
Reporting the value of advocate marketing is no joke!
𝙷𝚎𝚛𝚎’𝚜 𝚘𝚗𝚎 𝚏𝚘𝚛 𝚢𝚘𝚞: 𝙰𝚗 𝚊𝚍𝚟𝚘𝚌𝚊𝚝𝚎 𝚖𝚊𝚛𝚔𝚎𝚝𝚎𝚛 𝚠𝚊𝚕𝚔𝚜 𝚒𝚗𝚝𝚘 𝚊 𝚋𝚊𝚛. 𝙷𝚎𝚛 𝙲𝙼𝙾 𝚜𝚊𝚢𝚜 𝚠𝚑𝚊𝚝’𝚜 𝚝𝚑𝚎 𝚁𝙾𝙸 𝚝𝚑𝚒𝚜 𝚚𝚞𝚊𝚛𝚝𝚎𝚛? 𝙱𝚊 𝚍𝚞𝚖 𝚙𝚜𝚜𝚑! 𝙲𝚞𝚎 𝚛𝚊𝚞𝚌𝚘𝚞𝚜 𝚕𝚊𝚞𝚐𝚑𝚝𝚎𝚛.
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Strategy
Lessons from B2C Loyalty for the B2B Marketer
When I ventured out into the world of B2B customer engagement and advocate marketing, I felt adventurous. Eight or nine years ago, very few B2B organizations, outside tech giants such as Microsoft, had successful customer engagement programs that were delivering measurable influence on company growth.
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Strategy
B2B Loyalty Part 2: The Loyalty Messaging Advantage
This article is the second in an Advocacy-Loyalty Fusion series that explores a question.
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Strategy
The Rule Book Has Changed: Shifting to Customer-Led Growth
We’ve talked about customer-obsession for a while now — about the need to prioritize the customer and deliver excellent experiences.
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Strategy
3 Simple Words to Follow as a Customer Success Leader
When a crisis hits, it is important to rely on tried and tested methodologies to cope with the situation. Here's 3 steps to navigate a crisis.
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