The Collective

𝙷𝚎𝚛𝚎’𝚜 𝚘𝚗𝚎 𝚏𝚘𝚛 𝚢𝚘𝚞: 𝙰𝚗 𝚊𝚍𝚟𝚘𝚌𝚊𝚝𝚎 𝚖𝚊𝚛𝚔𝚎𝚝𝚎𝚛 𝚠𝚊𝚕𝚔𝚜 𝚒𝚗𝚝𝚘 𝚊 𝚋𝚊𝚛. 𝙷𝚎𝚛 𝙲𝙼𝙾 𝚜𝚊𝚢𝚜 𝚠𝚑𝚊𝚝’𝚜 𝚝𝚑𝚎 𝚁𝙾𝙸 𝚝𝚑𝚒𝚜 𝚚𝚞𝚊𝚛𝚝𝚎𝚛? 𝙱𝚊 𝚍𝚞𝚖 𝚙𝚜𝚜𝚑! 𝙲𝚞𝚎 𝚛𝚊𝚞𝚌𝚘𝚞𝚜 𝚕𝚊𝚞𝚐𝚑𝚝𝚎𝚛.

When I ventured out into the world of B2B customer engagement and advocate marketing, I felt adventurous. Eight or nine years ago, very few B2B organizations, outside tech giants such as Microsoft, had successful customer engagement programs that were delivering measurable influence on company growth.

This article is the second in an Advocacy-Loyalty Fusion series that explores a question.

We’ve talked about customer-obsession for a while now — about the need to prioritize the customer and deliver excellent experiences.

When a crisis hits, it is important to rely on tried and tested methodologies to cope with the situation. Here's 3 steps to navigate a crisis.

Customer experience pros, customer marketers, customer success managers, customer engagement and advocacy practitioners are all prepared to connect with customers no matter what.

Take the opportunity as customer-facing professionals and build authentic connections!

After many years of daydreaming about setting my entrepreneurial self free, back in early 2018 I stepped off the edge of the corporate world without a parachute.

Oftentimes, the best ideas bubble to the surface at the most unexpected times.