The CAPTIVATE COLLECTIVE BLOG

Thought Leadership and Best Practices in Customer Marketing and Advocacy

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What is Customer Advocacy? Transforming Customers into Cheerleaders

Championing customers to drive business growth is at the core as we seek to clearly define customer advocacy.

By

Shelley Brewer

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Strategy

Practicing The Art Of Authentic Advocacy: Relinquishing the Illusion of Control

I love being a customer advocate marketing manager.

By

Liz Richardson