Captivating Events

Learn. Listen. Engage.

Upcoming Events

CAP Certification: Business Impact module

December 10, 2025 12:00 AM
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this December!

CAP Certification: Program Execution module

December 11, 2025 12:00 AM
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this December!

CAP Certification: Advocate Experience module - NEW

December 12, 2025 12:00 AM
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this December!

Past Events

Lifecycle Advocacy Workshop

February 27, 2025 12:00 AM
San Mateo, CA

A 3-hour interactive session around the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning.

Customer Advocacy Foundations Workshop

February 26, 2025 12:00 AM
San Mateo, CA

Learn all the basics for starting your own B2B customer advocacy program from some serious experts - proven ideas and practical advice.

Customer Advocacy Foundations Workshop

January 29, 2025 12:00 AM
London, UK

Learn all the basics for starting your own B2B customer advocacy program from some serious experts - proven ideas and practical advice.

CAP Certification: Program Execution

December 3, 2024 12:00 AM
Virtual Class

This certification course will equip you with innovative and practical ideas to set your work apart from standard approaches to customer engagement in a rapidly evolving profession.

CAP Certification Summer Session: Business Impact & Program Execution

June 18, 2024 12:00 AM
Virtual Class

Sharpen your competitive edge in customer advocacy alongside your peers with the CAP Certification series this summer!

2024 Advocacy Vendor Speed Dating

May 15, 2024 12:00 AM
Live Webinar

In this special, two-day event, we'll host 15 participating vendors ranging from full-fledged platform offerings to program add-ons. Learn how each can add some sizzle to your advocacy & engagement strategy and heat up your customer relationships.