Designing a well-orchestrated customer marketing strategy that truly aligns the customer journey and advocacy engagement can take a high level of personalization, automation and collaboration which can be daunting for the average customer marketer. But don’t let the immensity of a fully-flowing customer engagement plan of the future get in the way of making meaningful inroads today.
By combining what you already know about your customers with opportune moments, you can orchestrate highly relevant advocacy workflows that engage your customers at the right time and in the right place. When are your customers likely to be the most satisfied? How can you amplify a key customer milestone? And, conversely, when does dissatisfaction and unhappiness tend to spike—and why?
Advocacy workflows help you capitalize on the highs and alleviate or mitigate the lows.
Whether you need to amp up customer-proof, sprinkle in customer delight or get more customers helping other customers, integrating advocacy workflows into your customer’s standard journey can create a waterfall of meaningful engagement for your organization and your customers.
In this in-depth, half-day Captivate masterclass sponsored by Crowdvocate, customer advocacy leaders Deena Zenyk and Liz Richardson will guide trailblazing customer marketing and advocacy professionals through a hands-on workflow mapping session, resulting in workflow designs which can be applied in your own organization.
We’ll cover the basics of getting started with advocacy workflows, including:
Masterclass attendees will leave equipped with fresh new ideas for how to make the most of the highs and lows on the journey - and the Grow with the Flow workbook from Captivate Collective - to ensure you have the tools you need to map advocacy workflows for your organization.
