Captivate Sessions: Customer Advocacy Foundations

Learn all the basics for starting your own B2B customer advocacy program from some serious experts - proven ideas and practical advice.

Awesome. You’re here and you’re reading this. That means you’ve probably heard of the major potential of customer advocacy programs and how B2B organizations are using them to propel serious business outcomes.

It’s true. And we've helped it happen again and again. More and more enterprises are realizing and embracing the power of personalized customer engagement and activation to grow their pipeline and amplify their brand through social shares, customer generated content, testimonials and stories, references and reviews, referrals, upsells and more. Sounds pretty great, right?

But how exactly do you get started?

Good. News. In this online workshop, we’ll show you step-by-step how to develop a customer advocacy program. Drawing on our experience helping hundreds of organizations launch customer engagement programs and over 25 years of combined advocate marketing experience, we know first-hand what works and - maybe even more importantly - what doesn’t.

"This was one of the best live workshops I've been apart of, both content as well as format and presentation. I've been in the customer advocacy field for the past three years but Captivate's workshop tied everything together like nothing else." - Sam Shepler, CEO of Testimonial Hero

Practical Advice and Proven Ideas.

Customer Advocacy Foundations will explore the most common questions marketers have about developing an advocacy program, including:

  • What is customer advocacy?
  • What are outcomes & measurements of a customer advocacy program?
  • What best practices should I use to architect a customer advocacy program?
  • What platforms and tools are out there and do I need them?
  • Who is the right audience?
  • Should I offer incentives and, if so, what should they be?

You’ll leave this session ready to move ahead with your own advocacy program planning, equipped with expert tips, recommendations and a program planner workbook.

Who will benefit from this workshop:

  • Customer Marketers interested in or just starting their own customer engagement or advocacy programs
  • Forward-thinking Marketing and CS leaders wanting more innovative and effective ways to generate social amplification, pipeline acceleration and install-base growth
  • Professionals who dig learning and want to expand their customer engagement knowledge or develop some new skills

We believe learning happens best in a small, vibrant and conversational environment, so this class is limited. Grab a seat soon!

In Captivate Sessions you’ll have the opportunity to:

  • Interact with industry peers in a welcoming environment
  • Leave with the tools and supporting assets you need to put your ideas to action
  • Enhance your performance with proven strategies and tactics
  • Get direct advice from proven experts
  • Up-skill in 120 minutes!