Liz is an award-winning customer marketer and advocacy executive known for her innovative work in customer engagement methodology.
She is responsible for building the services team ground up for advocacy platform provider, Influitive, and served most recently as their VP of Customer Advocacy. She continues to generate best practices and education in the advocacy and engagement field.
Deena is a true pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She co-authored The Messenger is the Message - with Influitive and Eloqua founder Mark Organ.
Formerly the Head of the Center of Excellence at Influitive, Deena has consulted with 100+ B2B organizations as a true thought-leader in her field.