Liz Richardson is a recognized leader in customer advocacy, who has won numerous prestigious industry awards recognizing her talents.
As an early adopter in the world of advocacy, Liz has over a decade of expertise in customer engagement and marketing. With degrees from Wheaton College and USC, she excels in B2B advocacy-loyalty integration, community development, customer programs branding and lifecycle advocacy, aligning programs with broad business strategies.
As a leader and co-founder at Captivate Collective, Liz is always ready to innovate and push advocacy to new levels of excellence.
Deena Zenyk is a true pioneer in the field of Customer Advocacy Marketing with over 19 years of experience as a groundbreaking leader in advocate marketing and customer engagement. She is also author of the best selling authoritative book on advocacy, The Messenger is the Message, that she co-authored with Mark Organ.
Formerly the Head of the Center of Excellence at Influitive before founding Captivate Collective, Deena has consulted with more than 100 B2B organizations as a true thought-leader in the industry.
Our dynamic marketing guru, Elisia has the ability to balance creativity with practicality. A self-proclaimed visual design pro, she transforms abstract concepts into captivating visuals, crafting everything from eye-catching presentations and websites to engaging podcasts and social media content. With a flair for creativity and a knack for thinking outside the box, Elisia excels in project and event management, ensuring that each event is a unique, unforgettable experience that leaves a lasting impression on attendees. With a background in Business Management, she efficiently navigates new technologies with ease and ensures Captivate's branding remains consistently impactful and visually appealing. When she isn’t spearheading our latest marketing initiatives, Elisia enjoys spending quality time with her busy family or curling up with a good book.
Bianca Del Vecchio is the creativity and energy behind some of the most engaging customer advocacy programs around. With over ten years of experience, Bianca knows how to craft highly effective programs that resonate. She brings extensive training including an Honours degree in English Language & Literature from Queen’s University, plus marketing certifications from the University of Toronto and Sheridan College. Bianca’s personal mission is to help customer marketers design, launch and manage top-notch advocacy programs. Since joining Captivate Collective, Bianca has redefined how organizations connect with customers. Her knack for blending storytelling with strategy has made her an award-winning advocacy marketer, and she has received the coveted ‘Top 100 CMA Strategist’ award in 2022, 2023, and 2024. She is also a highly sought-after speaker and thought leader in the industry.
Tamara Kecman is a dynamic CMA who brings her unique understanding of human behavior and psychology to advocacy. After graduating with a BA in Psychology, Tamara started her professional journey in B2C sales and coordination, where she built a strong skill set in customer engagement and relationship-building. Recognized for her ability to foster relationships and drive client satisfaction and loyalty, Tamara expanded her expertise into human resources and project management, before eventually moving fully into the advocacy world at Influitive, then Captivate Collective. Her professional approach is deeply rooted in data-driven strategies and a commitment to achieving measurable business outcomes that align with broader objectives.
Amy Ng brings a decade of in-depth experience in the B2B customer marketing and advocacy arena. Amy's expertise includes strategic consulting, particularly designing tailored customer advocacy and engagement strategies for tech companies. She is also an expert in vendor selection, helping clients identify the best customer engagement technologies to achieve their specific goals. Amy is your Advostack guru! With an Honors BA in Media Information and Technoculture, Amy’s career began in the non-profit arts sector before moving into the tech industry where she has held pivotal roles such as Vice President of Client Strategy at Influitive before joining the Captivate Collective team. Amy has been featured for her role in transformative projects and strategies in the creation of a customer community for Netchex and enhancing customer engagement for VMware.
Shelley thrives on finding innovative ways to connect with people. With a passion for writing and research, she is the creator of a very successful education site where she was able to hone her skills in email marketing, copywriting and SEO strategies. With over 25 years of experience in marketing and communications with governments and private businesses, she enjoys always having new challenges. In her spare time she loves to stargaze with her massive telescope, go waterfall chasing, or help her husband in his blacksmith shop.
Elizabeth is a passionate advocate for advocacy! A true connector and lover of community. She thrives on creating the right opportunities to highlight and amplify client stories and successes. Her specialty is building and nurturing customer marketing programs that innovate and make a powerful impact. With 14 years of marketing experience across agency, government, and tech sectors, Elizabeth has a proven track record of managing multi-million dollar accounts and spearheading successful marketing initiatives. A Nova Scotian native, Elizabeth loves travel, puzzles, 90s music and trying new things. You can often find her recharging in her happy place on the beach.
Jessica Mitchell is a strategic Customer Advocacy Consultant with over 14 years of experience in B2B SaaS marketing, particularly in customer marketing and advocacy. Jessica has demonstrated success including her work at Clio that influenced millions in annual recurring revenue thanks to her innovative advocacy strategies. Jessica is a recognized leader in her field, having received multiple awards including Clio Impact Award, Top 100 Customer Marketing Strategists, and several BAMMIE awards. Outside of her professional life, Jessica thrives on the slopes and trails of the Canadian Rockies, enjoying everything from snowboarding to mountain biking.
Kiely is a passionate CMA pro, with years of experience running, launching, and revamping customer programs. As a Top100 CMA Strategist and conference speaker, she loves to share both strategic and tactical tips for running programs. When she isn’t helping clients achieve their goals, you can find Kiely training with her dog Riu, volunteering with a local dog rescue, or watching/listening to true crime while sipping some tea.
With over 10 years of marketing experience across notable companies like ClickUp, ON24, and Nextiva, Tiffany is an expert in fueling go-to-market strategies through the voice of the customer. Her passion is helping fast-growing companies jump-start their advocacy playbooks and customer engagement programs with limited resources.
As a multiple-award-winning customer marketer, Tim specializes in developing engaging content and strategies that perfectly align B2B SaaS companies with their ideal clients. His focus is on fostering loyalty and customer-led growth, from timing and approach to creating real, sustainable, and value-driven connections. His mission? To champion a human-first approach, inspiring and driving innovation in all he does.
An experienced Solutions Engineer who has spent most of his career in customer marketing at advocacy platform Influitive, Adam has supported hundreds of clients in scoping, implementing and expanding their customer marketing programs. His experience building a Solutions team from the ground up and his technical skillset, creativity and knack for pushing boundaries make him uniquely suited to plan seamless and high-performing programs.
