The captivate advantage

Real-world practitioners

Captivate’s leadership team have been where you’re at and built their own customer programs from the ground up - and developed many of the best practices seen as standard today along the way. The practice is evolving and Team Captivate is on the leading edge.
Co-Founder &
Managing Partner

Liz Richardson

Liz is an award-winning customer marketer and advocacy executive known for her innovative work in customer engagement methodology.

She is responsible for building the services team ground up for advocacy platform provider, Influitive, and served most recently as their VP of Customer Advocacy. She continues to generate best practices and education in the advocacy and engagement field.

Co-Founder &
Managing Partner

Deena Zenyk

Deena is a true pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She co-authored The Messenger is the Message - with Influitive and Eloqua founder Mark Organ.

Formerly the Head of the Center of Excellence at Influitive, Deena has consulted with 100+ B2B organizations as a true thought-leader in her field.