Customer engagement programs are on the rise as B2B rides the customer love and loyalty wave. But, as more and more vendors compete for valuable customer time and connection, how do you ensure the program you build is more than a cookie-cutter mimic?
Move beyond what's already being done and think bigger about the value and potential of truly engaged customers. Give your customers a reason to advocate that extends beyond your products and services. Toms does it with shoes. Warby Parker does it with glasses. It's time for B2B to lean into the deeper value of customer connection and elevate their approach to advocacy and its organizational impact.
Join Captivate’s Deena Zenyk and Liz Richardson as they host Popular Demand founder and seasoned CMO, Kevin Miller, to discuss how to activate your existing advocates to develop a customer cultural brand that has the potential to grow beyond the confines of your company.
In this webinar, we’ll explore:
