2023 CAP Award Finalists

Meet our 2023 CAP Award finalists and learn who won!

In a practice that’s still being defined and refined, the CAP Awards is an innovative vendor agnostic awards program exclusively designed to honor and celebrate customer engagement that’s driving impact, for organizations and the customers who power them. Emphasizing strategy and results above all else, the CAP Awards level the playing field by acknowledging the brilliance of innovative and talented customer advocacy professionals who are doing excellent work, regardless of the tools they use. Whether you use cutting-edge software or a basic spreadsheet, have a big or modest budget, work at an enterprise or a start-up, the CAP Awards exist to celebrate excellence in customer advocacy, period.

This year brought stiff competition. It’s always hard to narrow down the submissions. There is certainly no lack of innovation and talent amongst this special community. Finalists were chosen based on their demonstration of advocacy excellence and innovation within their teams and programs, and results that backed it up. They’re companies and individuals you may or may not know about, but they’re definitely ones to follow. 

Advocate Engagement Campaign

Menlo Security
Trimble Viewpoint
Reputation - 2023 WINNER

Lifecycle Advocacy

Trimble Viewpoint - 2023 WINNER
Menlo Security

Advocacy Program Brand

Hubspot - 2023 WINNER
G-P (Globalization Partners)

Advocacy Mindset

Evan Jacobs, Chainalysis - 2023 WINNER
Alison Bukowski, PeerSpot
Bridget Heaton, Slack

Advocate of the Year

Thalita Carrico, Udemy (nominated by Orca)
Adam Cozens, Perky Blenders (nominated by GoCardless) - 2023 WINNER
Marcel Huisman, G-Star Raw (nominated by SUSE)
Salim Ukani, Sanofi (nominated by Jamf)

Advocacy Impact


Exceptional Advocacy Portfolio

Hitachi Vantara - 2023 WINNER
July 20, 2023
Elisia Carr