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Best Practices
4 Top Trends in Customer Stories That Can Boost Your Marketing
Customer stories are a powerful marketing tool that can help you increase sales, generate leads, and build trust with potential customers.
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Best Practices
Why the Forks Matter...and Other Lessons from FX's The Bear
I love a good TV series. Sometimes, I even get some good (and unexpected) nuggets of wisdom from my favorite characters that really hit home for me. It happened to me this past week while catching up on one my favorite shows right now, The Bear.
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Strategy
Choosing the Right Customer Advocacy Agency
Wondering what it’s like to work with an agency? Learn why working with Captivate Collective will level up your customer advocacy game.
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Best Practices
The Path to Alignment and the Value of Collaboration in Advocacy
We get it. There are a lot of things to balance when it comes to managing your customer advocacy program—or, programs (we see you, portfolio managers). But without this one critical piece of the puzzle, your efforts will only take you so far: alignment.
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Strategy
Advocacy Program Brand Foundation: Bringing Your Advocacy Brand Personality to Life
What’s in a customer program name? Would that which we call an advocacy program by any other name smell as sweet?
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Best Practices
The Importance of Generating and Measuring Business Impact with Customer Advocacy
As a business, having customers that actively advocate for your brand can be incredibly valuable. Not only do they help to promote your products and services, but they can also act as a trusted source of information and feedback for potential customers.
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Best Practices
Inside Cisco Insider: An Exceptional Advocacy Practice In Action
There are only a handful of organizations with advocacy programs that have achieved broad-scale brand recognition outside of their own customer base or industry. Cisco is one of them.
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Best Practices
CSMs: Your New Best Friends
How to Develop Mutually Beneficial Relationships to Achieve Your Desired Outcomes
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